Shade Place (Hoboken, NJ): One-Year Digital Transformation with SocialJack Media

Overview: Shade Place, a window treatment store in Hoboken, NJ, partnered with SocialJack Media in June 2024 to grow its local business through full-service digital marketing. Over 12 months, SocialJack implemented a comprehensive strategy – including brand management, SEO, paid ads, social media, content marketing, email campaigns, reputation management, and website optimizations – that dramatically boosted Shade Place’s online visibility, web traffic, and lead generation. The result was a surge in impressions, clicks, and customer actions, translating into significant business growth by June 2025.

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Background & Goals

Shade Place specializes in custom window treatments (blinds, shades, and shutters) for homeowners in the Hoboken area. Prior to 2024, the store had a modest online presence. The owners sought to increase local brand awareness, attract more website visitors, and convert more of those visitors into in-store appointments and sales. The goal: make Shade Place the go-to destination for window treatments in their region by enhancing visibility on search engines, social media, and local listings.

When Shade Place enlisted SocialJack Media in June 2024, our mandate was clear – revitalize their digital marketing across the board. This meant not just running ads or posting on Facebook, but taking a holistic approachto build an integrated online ecosystem for the business.

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Strategy & Execution

To achieve Shade Place’s growth goals, SocialJack deployed a multifaceted digital marketing program. Key initiatives included:

• Brand Management: We refreshed and unified Shade Place’s branding across all channels, ensuring consistent messaging and visuals from the website to social profiles and ads. A cohesive brand presence built trust and recognition locally.
• Search Engine Optimization (SEO): Our team conducted on-site SEO improvements and created a content plan (including blogging) targeting relevant keywords like “motorized shades” and “blackout window treatments.”We optimized meta tags, improved site speed, and earned backlinks to boost organic search rankings.
• Paid Advertising (Google, Facebook, Amazon): SocialJack managed cross-platform pay-per-click campaigns to drive immediate traffic. We targeted local homeowners via Google Ads search and display, ran Facebook/Instagram ads showcasing beautiful window treatments, and even listed products on Amazon where applicable. Ad spend was continually optimized for maximum ROI.
• Social Media Management: We took over Shade Place’s social media profiles, posting regular content (product spotlights, customer testimonials, before-and-after photos) to engage the community. Paid social ads were combined with organic posts to grow followers and encourage word-of-mouth.
• Content Creation & Blogging: Our content team published SEO-friendly blog articles and how-to guides on Shade Place’s website (e.g. “How to Choose the Perfect Blinds for Your Home”). This not only improved SEO but positioned Shade Place as an authority in window décor, helping educate and attract customers.
• Email Marketing: We launched monthly email newsletters and promotional campaigns to Shade Place’s contact list. These emails nurtured leads with design tips, showcased new products, and advertised limited-time offers – driving repeat visits from past customers and warm prospects.
• Reputation Management: SocialJack optimized Shade Place’s Google Business Profile and other local listings. We encouraged satisfied clients to leave Google reviews, enhancing the store’s online reputation. We monitored and responded to reviews and ensured business info (hours, address, photos) stayed up-to-date on all platforms.
• Website Management: We continually updated Shade Place’s WordPress website with fresh content and landing pages (for promotions like seasonal sales). The site was kept mobile-friendly and fast. We also installed analytics and conversion tracking to measure every visitor interaction. An AI-powered web chat widget was added to capture inquiries in real-time.

Throughout the year, SocialJack’s team coordinated these efforts through a detailed project plan. In total, we executed 19 marketing projects (12 ongoing initiatives and 7 fully completed campaigns), encompassing a total of 107 taskswith a 98-task completion count. This 92% task completion rate reflects our commitment to staying on schedule – virtually all planned activities (from ad creatives to blog posts) were delivered promptly. Regular strategy calls and performance reports kept Shade Place’s owners in the loop and allowed for agile adjustments.

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Results: 12 Months of Remarkable Growth

In just one year (June 2024 – June 2025), SocialJack’s full-service marketing program produced outstanding quantitative results for Shade Place. The integrated strategy significantly expanded the store’s reach and engagement across every digital channel. Below we highlight the key outcomes:

• Explosive Advertising Reach: Our targeted ad campaigns generated over 3.8 million impressions (up from ~2.5 million in the prior year), massively increasing Shade Place’s visibility among local consumers. These ads weren’t just seen – they were clicked. We drove 68,635 ad clicks to the website (36% more than before), funneling a steady stream of interested visitors to learn about Shade Place’s offerings. All that traffic translated into real customer actions: the ads yielded over 673,000 tracked conversion events (e.g. calls, form submits, etc.) from prospective customers. In other words, every month thousands of local shoppers not only saw Shade Place’s ads, but took action to engage with the business.
• Surge in Website Traffic & Engagement: The improved website and SEO-driven content led to 6,493 active users visiting Shade Place’s site over the year, accounting for 7,359 sessions in total. Those visitors viewed 11,134 pages of content, exploring product galleries, blog posts, and service pages at a much higher rate than before. Notably, 6,215 of these users were new (first-time visitors), indicating our outreach efforts successfully attracted a fresh audience beyond the existing customer base. On-site engagement quality also improved – the site saw 3,060 engaged sessions (sessions lasting 10+ seconds or involving multiple page views or a conversion), and maintained a bounce rate of ~58.4% (a reasonable rate for retail, indicating more than 40% of visitors continued beyond a single page). The combination of compelling content and user experience optimizations kept visitors on the site and interested.
• Improved SEO & Organic Visibility: With consistent SEO and content work, Shade Place’s search engine rankings climbed, yielding a sharp increase in free organic traffic. Over the 12-month period, the website received 1,541 clicks from Google’s organic search results – nearly 5 times the organic clicks from the previous year (a ~360% increase). The business went from having virtually no first-page search presence to ranking in the top 10 results for 2 high-value keywords (up from just 1 keyword initially). For example, Shade Place now appears on page one for industry terms like “motorized shades”, where it wasn’t ranked at all a year ago. Higher rankings for relevant queries mean Shade Place is front-and-center when local customers search for window treatment solutions, driving steady organic leads without ad spend.
• Local Business Profile Boost: SocialJack’s reputation management paid off tremendously on Google. Shade Place’s Google Business Profile became a powerful funnel for new customers. Over the year, the listing accumulated 35,951 total views on Google (more than 3× the prior year’s 10,966 views). Crucially, those views converted into actions: potential customers interacted with the Google listing 1,919 times (clicking through to the website, calling the store, or requesting directions), which is an astounding increase from just 138 actions previously. That’s a 13-fold jump in engagement on Shade Place’s local listing. By keeping the profile active with posts, Q&A responses, and positive reviews, we ensured Shade Place stood out in local map results. The spike in calls and direction requests from Google effectively brought more foot traffic into the Hoboken showroom.
• Lead Generation & CRM Impact: All our marketing efforts were tightly integrated with Shade Place’s CRM, turning increased traffic into a growing contact list. By June 2025, the CRM’s database held 3,503 contacts(unique leads/customers) and 2,112 companies, laying the groundwork for ongoing email and sales outreach. Over the year, the team engaged in 342 one-on-one conversations with prospects via the CRM’s unified inbox (across web chat, SMS, and email) – ensuring no inquiry fell through the cracks. We also set up lead-capture forms and an AI web chat on the site, which together generated ~300 new leads within 12 months. Notably, 56 hot leads were captured via the live web chat tool alone – these were online visitors converted in real-time as they asked questions about products. The integration of marketing with CRM meant every ad click or website visit had a chance to turn into a trackable lead for Shade Place’s sales team.
• Efficient Project Execution: Behind these numbers was careful planning and execution. SocialJack orchestrated 19 digital projects for Shade Place over the year (from ad campaigns to website revamps), with 12 projects active at any given time and 7 fully completed by year’s end. We logged 107 tasks under these projects, and proudly completed 98 of them within the year – a completion rate of over 90%. This efficient workflow meant initiatives were implemented on time and continuously optimized. For example, ad campaigns were launched on schedule and then iterated monthly; content pieces were published consistently per our editorial calendar. Our project management approach ensured that the multi-channel strategy ran like clockwork, delivering compounding results.

The table below summarizes key quantitative results before vs. after SocialJack’s engagement (June 2024 vs. June 2025):

‍Table: Before-and-after summary of key performance indicators. SocialJack’s campaign greatly expanded Shade Place’s reach (impressions, clicks), visibility on search, and local customer interactions.  Sources: Shade Place Executive Report, July 2025.

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Conclusion & Client Testimonial

In one year, Shade Place’s online presence evolved from basic to best-in-class. The full-service digital marketing approach delivered by SocialJack Media not only drove more traffic and leads, but also built a sustainable foundation for continued growth. By June 2025, Shade Place was enjoying a steady influx of inquiries and had firmly solidified its reputation as a leading window treatment provider in the area. The owners noted that foot traffic and appointment bookings had noticeably increased in tandem with the online gains – a testament to the real-world impact of our digital strategy.

“Working with SocialJack Media has been a game changer for our business. In 12 months we went from barely being found online to having our phones ringing off the hook and a calendar full of appointments. Their team handled everything – SEO, our ads, social media, the website – and the results speak for themselves. We’re now reaching so many more customers, and our sales have never been better. SocialJack truly turned our online presence around, and we couldn’t be happier.” – Owner, Shade Place

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