Optimal Health and Wellness: A Digital Transformation Case Study

Introduction

Optimal Health and Wellness, a medical provider in Glen Alpine, NC, partnered with SocialJack Media in July 2024 to modernize its digital presence and improve patient engagement. The practice faced limited online visibility and slow response to patient inquiries before this initiative. SocialJack Media implemented a comprehensive digital strategy – including a new website design, refreshed branding, search engine optimization (SEO), an AI sales agent and AI receptionist, CRM integration, and reputation management – to transform the clinic’s outreach over the following year.

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Comprehensive Digital Strategy Implementation

SocialJack Media’s multi-faceted approach addressed every aspect of the practice’s online interaction with patients:

• Website Design & Management: Redesigned the website for a user-friendly, mobile-responsive experience with informative content, ensuring patients can easily find services and contact information.
• Branding & SEO: Developed a consistent brand identity across online platforms and optimized site content for search engines, improving organic search rankings and local visibility.
• AI Sales Agent & Receptionist: Deployed an AI-powered chat assistant on the website to engage visitors in real-time, answer common questions, and capture leads even after hours.
• CRM Integration: Linked a customer relationship management system to track every lead from web chats, phone calls, and forms, enabling efficient follow-up and personalized communication.
• Reputation Management: Monitored online reviews and social feedback while streamlining the practice’s responses to patient reviews (significantly reducing response times).

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Growth in Online Visibility and Traffic

Within a year, Optimal Health and Wellness saw an explosion in its online reach – the practice’s digital campaigns and SEO efforts generated 519,575 total impressions across search and advertising channels. Notably, targeted Google Ads delivered 504,683 ad impressions alone, dramatically boosting brand awareness in the community. Organic search presence also soared. Over the year, the clinic’s website appeared 443,419 times in Google search results, leading to 2,588 clicks from interested searchers. On the local front, the Google Business Profile became a powerful asset – it was viewed 50,151 times and appeared in 17,617 patient searches on Google. This multi-channel visibility was achieved through a balanced traffic mix: paid search was the largest driver (over 4.5k sessions), complemented by direct visitors and cross-network ads, while organic video content, organic search, and social media collectively brought in hundreds of additional visits.

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Website Engagement and User Experience

The new website not only attracted traffic but also kept visitors engaged. Over the year, 6,493 unique users visited the site, accounting for 7,359 sessions of browsing. Of these visits, 3,060 were engaged sessions – meaning users actively interacted or stayed longer than 10 seconds – indicating that the site’s content was relevant and compelling. Additionally, the bounce rate held around 58.42%, meaning nearly 40% of visitors explored multiple pages or took further action before leaving. Importantly, the site reached a vast new audience: 6,215 were new users discovering Optimal Health and Wellness online for the first time during this period. Improved navigation, faster load times, and informative service pages all contributed to a positive user experience, encouraging many visitors to convert into patients.

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Lead Generation and AI-Powered Engagement

Digital growth translated directly into patient inquiries and appointments. Over one year, the practice generated 1,101 total leads – more than double the prior year’s volume – with the Google Business Profile alone driving 916 phone call inquiries from prospective patients (a clear sign that strong local SEO was converting online searches into calls). On the website, the AI chatbot receptionist proved invaluable – it engaged visitors in 232 chat conversations, exchanging 1,383 messages to answer questions, and ultimately captured 115 qualified leads via web chat that might have been lost otherwise. This 24/7 engagement meant the practice never missed an opportunity – every website visitor had instant support, leading to dozens of new patient appointments. Additionally, SocialJack’s targeted ad campaigns yielded extra conversion opportunities (for example, 10 online form submissions and 6 tracked phone calls came directly from advertising efforts), further boosting the clinic’s lead funnel.

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Enhanced Reputation and Operational Efficiency

SocialJack’s work extended beyond marketing into operations. A key achievement was in reputation management – specifically, dramatically improving the clinic’s responsiveness to online reviews. The average response time to patient reviews was slashed from 446.6 hours down to 113.6 hours. This improvement means feedback now gets addressed within a few days instead of weeks, demonstrating to patients that the practice truly values their input. Such timely engagement with reviewers likely contributed to higher patient satisfaction and a stronger overall online reputation.

Behind the scenes, SocialJack managed an ambitious workload to drive this digital transformation. Over the year, they executed 49 marketing projects comprising 371 tasks, of which 362 were completed successfully. This efficient execution ensured that all initiatives stayed on track and delivered results. In addition, the seamless CRM integration meant that by year’s end the clinic had a growing database of engaged contacts for follow-ups (nearly 500 contacts in the CRM). Overall, Optimal Health and Wellness now operates with an agile, tech-enabled system: the staff can focus on patient care while digital tools (from the AI receptionist to automated email workflows) handle initial interactions and routine outreach.

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Results Summary

The one-year digital overhaul yielded remarkable improvements in key performance metrics:

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‍Table: Key outcomes before vs. after SocialJack Media’s engagement (Jul 2024 – Jul 2025).

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Conclusion & Client Testimonial

One year later, Optimal Health and Wellness transformed its limited online presence into a thriving digital front door for the practice. The partnership with SocialJack Media delivered a comprehensive digital transformation – driving thousands of new visitors to the website, converting interest into over a thousand leads, and engaging patients around the clock. This case study highlights how a strategic blend of modern web design, intelligent automation, and data-driven marketing can dramatically enhance patient engagement and business growth for a local healthcare provider.

“Working with SocialJack Media has been a game-changer for our practice. We’ve gone from worrying about empty appointment slots to managing a calendar full of new patient visits booked through our website and Google calls. Our phones are ringing, our site is buzzing with activity, and even after hours our AI assistant is welcoming patients. SocialJack’s team didn’t just give us more marketing – they gave us more time to focus on patient care. We couldn’t be happier with the growth we’ve seen in the past year.”
– Dr. Gomes, Practice Owner, Optimal Health and Wellness

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