Artist generates rapid awareness for latest song with SJM

Social Marketing
Client
CyAnne
Industry
Music
Date Completed
2024

Overview

CyAnne is a Canadian Filipino singer-songwriter. She emerged onto the music scene like lightning in a bottle. CyAnne has a vocal range and versatility unlike most giving her her the unique ability to cross market segments. Whether in pop or R&B she works with some of today’s best and renowned producers and songwriters in the industry; creating music that heals and inspires.

CyAnne believes that music should channel your deepest pain, biggest joys, heartaches, losses and wins. Her gift is manifesting those emotions through her musical talents of using or songwriting.

Challenge + Solution

The Challenge

To generate rapid community awareness around CyAnne’s latest release of “I Promise” a tribute song to our frontline healthcare workers around the world within a 30 day time period.

The Solution
  • Expanded interest-based audiences
  • Increased usage of look-alike audiences targeting Canada, United States, and the Philipinnes
  • Customer targeting segments on both facebook and youtube platforms.

Facebook Campaign Ad Results

  • +3.5K Facebook likes
  • 926K Facebook reach
  • 377K views that lasted over 3 seconds
  • 37.8K post clicks

Youtube Campaign Ad Results

  • +136.5K Youtube views
  • 5.9K watch time hours
  • 347% increase in website visits

Project Images

No items found.

Ready To Boost Your Visibility and Grow Your Business?

We deliver cohesive branding, marketing, and lead generation strategies to help scale your business. We have helped hundreds of companies just like yours secure and convert prospects into advocates. Ready to get started?